You're not just running a gym or studio—you're building a community where people transform their lives. Your members depend on you for quality equipment, knowledgeable staff, engaging programming, and an environment that keeps them coming back. Success requires constantly evolving your offerings, managing operational costs, and creating experiences that justify membership in a market saturated with fitness options. Be+Well brings you fitness equipment and recovery tools you can test in person, membership management software and marketing platforms, programming ideas and staff training opportunities, retail products that boost revenue, and strategies from club owners who've successfully grown and scaled. Find equipment that performs, learn what retains members, and build the thriving fitness community that lasts.
CALLING ALL CLUB & STUDIO OWNERS
Whether you own a large gym or boutique studio, here's how we address the common challenges you face:
Standing Out in a Saturated Market
There's a gym or studio on every corner. Find specialized equipment, unique programming, recovery modalities, and wellness services your competitors don't offer. Differentiate with experiences that justify premium pricing.
Member Retention & Engagement
Attracting new members is expensive, keeping them is where profit lives. Discover programming that keeps members engaged, technology that builds community, membership models that reduce churn, and strategies that increase lifetime value.
Managing Rising Costs
Equipment, rent, staffing, and maintenance costs keep climbing. Learn strategies for maximizing equipment ROI, find technology that reduces administrative costs, discover energy-efficient solutions, and connect with cost-saving opportunities.
Creating Non-Dues Revenue
Relying solely on membership dues limits growth. Explore supplement retail, small group training, corporate partnerships, recovery services, and wellness add-ons that diversify income and stabilize cash flow
Keeping Programming Fresh
Members get bored with the same classes and equipment. Discover trending formats, learn about new training modalities, find innovative equipment, and connect with programming that keeps your schedule exciting and drives attendance
Game-Changing Sessions for Club Owners & Operators
Discover the Instruments of Perfection
Journey through a playground for beauty and wellness innovation and inspiration where you’ll find specialized neighborhoods with over 500+ exhibitors showcasing the newest trends, tools, products, and equipment that power the pros. Experience hands-on demonstrations, exclusive previews, and the tools that will take you and your business to new heights.
Discover Beauty Products & Services Across These Categories
Recovery + Performance Tools
Nutrition + Wellness Products + Supplies
Nutrition + Wellness Tech
Smart Tech & Digital Solutions
Wearables
Massage Equipment + Products
Light Therapy Devices + Equipment
Hydrotherapy Equipment
Apparel & Uniforms
Towels + Operating Sundries
Tanning + Sun Care
Small-Space Wellness + Fitness Solutions
Marketing Services
Software + Tech Platforms
Retail Apparel + Accessories
Pick the 2027 Ticket Pass that Fits Your Schedule and Budget
Don't Just Attend a Show. Join a Movement.
The best professionals aren't staying in their lanes anymore. Be+Well is leading the way.