Holistic

You're not just running a gym or studio—you're building a community where people transform their lives. Your members depend on you for quality equipment, knowledgeable staff, engaging programming, and an environment that keeps them coming back. Success requires constantly evolving your offerings, managing operational costs, and creating experiences that justify membership in a market saturated with fitness options. Be+Well brings you fitness equipment and recovery tools you can test in person, membership management software and marketing platforms, programming ideas and staff training opportunities, retail products that boost revenue, and strategies from club owners who've successfully grown and scaled. Find equipment that performs, learn what retains members, and build the thriving fitness community that lasts.

CALLING ALL CLUB & STUDIO OWNERS

Whether you own a large gym or boutique studio, here's how we address the common challenges you face:

Rising Product & Supply Costs

Standing Out in a Saturated Market

There's a gym or studio on every corner. Find specialized equipment, unique programming, recovery modalities, and wellness services your competitors don't offer. Differentiate with experiences that justify premium pricing.

Staying Ahead of Trends

Member Retention & Engagement

Attracting new members is expensive, keeping them is where profit lives. Discover programming that keeps members engaged, technology that builds community, membership models that reduce churn, and strategies that increase lifetime value.

Finding Quality Tools That Last

Managing Rising Costs

Equipment, rent, staffing, and maintenance costs keep climbing. Learn strategies for maximizing equipment ROI, find technology that reduces administrative costs, discover energy-efficient solutions, and connect with cost-saving opportunities.

 

Client Retention & Loyalty

Creating Non-Dues Revenue

Relying solely on membership dues limits growth. Explore supplement retail, small group training, corporate partnerships, recovery services, and wellness add-ons that diversify income and stabilize cash flow

Adapting to Changing Client Expectations

Keeping Programming Fresh

Members get bored with the same classes and equipment. Discover trending formats, learn about new training modalities, find innovative equipment, and connect with programming that keeps your schedule exciting and drives attendance

 

Club Owner

Discover the Instruments of Perfection

Journey through a playground for beauty and wellness innovation and inspiration where you’ll find specialized neighborhoods with over 500+ exhibitors showcasing the newest trends, tools, products, and equipment that power the pros. Experience hands-on demonstrations, exclusive previews, and the tools that will take you and your business to new heights. 

Discover Beauty Products & Services Across These Categories

Recovery + Performance Tools

Recovery + Performance Tools

Nutrition + Wellness Products + Supplies

Nutrition + Wellness Products + Supplies

Nutrition + Wellness Tech

Nutrition + Wellness Tech

Smart Tech & Digital Solutions

Smart Tech & Digital Solutions

Wearables

Wearables

Massage Equipment + Products

Massage Equipment + Products

Light Therapy Devices + Equipment

Light Therapy Devices + Equipment

Private Label + White Label

Hydrotherapy Equipment

Apparel & Uniforms

Apparel & Uniforms

Towels + Operating Sundries

Towels + Operating Sundries

Tanning + Sun Care

Tanning + Sun Care

Small-Space Wellness + Fitness Solutions

Small-Space Wellness + Fitness Solutions

Marketing Services

Marketing Services

Software + Tech Platforms

Software + Tech Platforms

Retail Apparel + Accessories

Retail Apparel + Accessories

Pick the 2027 Ticket Pass that Fits Your Schedule and Budget

Be a part of a comprehensive event that challenges, inspires, and advances your professional excellence. You’ll find conference sessions that refine your technique, expand your skills, and future-proof your business.

VIP PASS + EXPO

The Complete Master Plan

Experience Be+Well without limits. The VIP Pass includes a 3-day expo access, choice of 5 conference sessions, fast track badge pick-up, swag bag with products from your fave brands, and access to product focused education.  The ultimate investment for professionals who want unrestricted access to every opportunity.
 
 

NEW! ESSENTIALS PASS + EXPO

One Day Expo, One Class, Endless Inspiration   

The Essentials Pass includes 1-day expo access and your choice of 1 conference session. Explore 450+ exhibitors on the day that fits your schedule, then sharpen your skills with the class that matters most to you. Ideal for professionals who want a focused, flexible way to experience Be+Well.
 
 

EXPO PASS

Shop, Discover, Connect

Choose a 1 or  3-day expo access pass showcasing 450+ exhibitors across specialized beauty, spa, wellness, and fitness neighborhoods. Touch, test, and purchase the latest innovations with exclusive show floor pricing. Access exhibitor demonstrations, product launches, and show floor networking opportunities. Plus add-on any individual conference sessions.

Don't Just Attend a Show. Join a Movement.

The best professionals aren't staying in their lanes anymore. Be+Well is leading the way.