Why Attend Be+Well | Beauty and Wellness Show?

You Didn't Get Into This Business to Stay the Same

You're in it because you want to constantly evolve. Offer more. Stand out. Build something your clients can't find anywhere else.

Be+Well | Beauty and Wellness Show is where beauty, spa, and wellness professionals like you come to elevate their craft. Discover breakthrough products. Learn cutting-edge techniques. Connect with your community who understand your challenges.

Whether you're stocking your salon, opening a new spa, or adding services to your wellness practice, this is where you walk away ready to transform your business and the lives of the people you serve.

Be+Well Neighborhoods - Business District.

A Fresh Take for Hair + Skin + Body Professionals

The Be+Well | Beauty and Wellness Show (IBS + IECSC United) serves masters of their crafts like you from across the beauty, spa, and wellness spectrum because excellence recognizes excellence, regardless of the craft. 


Whether you're the hairstylist who transforms texture into art, the esthetician who reads skin like a story, the massage therapist whose hands heal through technique, or the spa director who orchestrates wellness experiences—you understand what it means to be more than skilled. You're an artist. You lead transformations.
 

Who Should Attend

Beauty + Hair Professionals

Beauty + Hair Professionals

Hairstylists, Colorists, Barbers, Salon Owners, Nail Technicians, Brow / Lash / Wax Technicians, Future Professionals

Spa + Esthetics Professionals

Spa + Esthetics Professionals

Estheticians, Spa Owners, Medical Spa, Brow / Lash / Wax Technicians, Future Professionals

Wellness Professionals

Wellness Professionals

Hotel & Resort Spa Directors, Club Community Managers, Corporate Wellness Directors, Wellness Program Administrators, Benefits Administrators, HR Professionals, Dietician / Nutritionists

What You’ll Experience

Be+Well gives you everything you need to build the holistic business you’re looking for.

Discover + Shop

Browse hundreds of brands you trust and emerging innovators you need to know in spa and wellness. Touch the products. Test the equipment. Compare your options. Place orders on the spot, and often at show-exclusive pricing.

Learn from the Masters

Attend paid conference or free product focused classes and demos led by industry experts and your favorite brands. Walk away with techniques, trends, and strategies you can use immediately in your business.

Connect with Your Community

Meet other beauty and spa pros, including wax techs, nail techs, hair stylists/colorists, estheticians, spa owners, and more. Share challenges. Swap ideas. Build relationships that last beyond the show floor.

Don't Just Attend a Show. Join a Movement.

The best professionals aren't staying in their lanes anymore. Be+Well is leading the way.

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