The Ultimate Event for Beauty, Hair, Esthetics, Spa and Wellness Professionals
For over a century, the International Beauty Show (IBS) and International Esthetic, Cosmetic & Spa Conference (IECSC) have been where beauty, hair, esthetics, cosmetics, spa, and wellness professionals have come to perfect their craft, discover top brands from over 450+ Exhibitors and get world-class education in 180+ classes. Now, both shows unite under one powerful brand: Be+Well | Beauty and Wellness Show.
Your Master Plan
Built for Artists Like You
Whether you perfect cuts or customize facials, curate spa journeys, or design wellness programs, you've spent years developing your technique, building your expertise, refining your approach. Discover your master plan designed specifically for your specialty, your community, and how you perfect your craft.
For Beauty Professionals
Perfect Your Work. Refine Technique. Command Premium Pricing. Build Client Loyalty.
Discover the Instruments of Perfection in New York
The Expo is a playground for beauty, spa and wellness innovation and inspiration where you’ll find specialized neighborhoods with over 450+ exhibitors showcasing the newest trends, tools, products, and equipment that power the pros. Experience hands-on demonstrations, exclusive previews, and the tools that will take you and your business to new heights. You'll get to talk with the people behind the brands you love and discover your next brand crush!
NEW! Expo Floor Neighborhoods Makes it Easy to Explore, Shop and Mingle!
Where Masters Take the Stage
This is your chance to learn from the master’s who’ve spent decades refining their expertise and discover techniques, insights, and trade secrets that will transform how you approach your work.
Spa / Esthetics / Wellness
Key Topics You Can Master at Be+Well New York
Hands-On Workshops
Train directly with industry icons like Candy Shaw, Asil Simsek, Noah Velez, and Morgan Thomas. Master coveted techniques through guided, real-world practice.
Hair Techniques & Trends
Learn the latest innovations in cutting, coloring, and styling from renowned educators and influencers shaping the industry's future.
Makeup & Nail Enhancements
Unleash your creativity and boost your earning potential with expert-led education in makeup artistry and nail enhancements.
Business Growth & Leadership
Frameworks top beauty & wellness leaders use to scale smart, inspire teams, and grow with purpose.
Strategic Profitability
Master pricing, KPIs, and systems that turn creativity and client care into lasting success.
Science-Backed Skincare
Deepen your expertise in skin physiology, acne, pigmentation, and the science of aging.
Holistic Wellness Integration
Explore mind-body-skin connections through gut health, neurocosmetics, and longevity science.
Marketing, Branding & Digital Mastery
Build visibility through AI, storytelling, and social strategies that convert.
Your Expo Experience, Perfected
Choose Your Path to Mastery
Where Artists, Masters & Innovators Unite
Countdown to showtime!
Stay Connected
Follow us on social media and join our growing community of beauty professionals.
