Knowledge that Transforms Your Craft
Education Built for How You Work
New York's conference programming goes beyond trends and basics. Every session is designed to deliver techniques, strategies, and insights you can immediately apply to your work—whether you're behind the chair, in the treatment room, or are a business owner.
Key Themes in Beauty, Spa, and Wellness You Can’t Miss!
✂️ Master Advanced Techniques Across Hair, Skin, Makeup & Nails
Cutting-edge styles, color formulation, texture techniques, and artistry that keeps clients coming back
💰 Build Business Skills That Boost Your Bottom Line
Pricing strategies, service expansion, and retention tactics that increase your earnings
💡 Learn From Industry-Leading Visionaries & Educators
Hands-on workshops with top professionals who share real-world techniques
➕ Integrate Cross-Category Services for Revenue Growth
Discover how hair + skin + body services work together for client transformations
✨ Transform Client Experiences That Create Loyalty
Service protocols and techniques that turn clients into loyal advocates
🚀 Accelerate Your Career & Build Your Authority
Strategies for becoming the go-to expert in your specialty & commanding top dollar
📊 Stay Ahead with Trend Forecasting & Industry Insights
Discover what's next in beauty, spa, and wellness so you can lead, not follow
Key Tracks You Can Master at Be+Well New York
Hands-On Workshops
Elevate your artistry and confidence in immersive Hands-On Workshops. Train directly with industry icons like Candy Shaw, Asil Simsek, Noah Velez, and Morgan Thomas as you master coveted techniques and refine your craft through guided, real-world practice.
Hair Techniques & Trends
Stay ahead of the curve with classes that showcase the latest innovations in cutting, coloring, and styling. Learn from renowned educators and influencers shaping the future of the industry—so you can bring trendsetting looks back to your clients.
Makeup & Nail Enhancements
Unleash your creativity and boost your earning potential with expert-led education in makeup artistry and nail enhancements. Discover pro secrets, modern designs, and profitable techniques from the beauty world’s top artists.
Esthetic Training
Deep-dive education on skin science, modalities, and results-driven treatments led by medical estheticians, educators, and brand innovators.
Holistic Wellness Integration
Explore the powerful connection between mind, body, and skin through sessions blending ancient practices with modern science—from Ayurveda and face yoga to longevity and gut-skin health—helping professionals create integrative, results-driven spa experiences that nurture whole-person well-being.
Med Spa & Spa Technologies
Where aesthetics meets innovation. Explore the science shaping the future of skin health—biotech, biomimetics, advanced channeling, and patient-centered care. Designed for estheticians and med spa pros ready to expand their expertise and elevate results.
Social Media & Marketing
Content creation, storytelling, and digital advertising strategies tailored for beauty and wellness entrepreneurs.
Business Management
Strategies for scaling, leadership, profitability, and data-driven growth—perfect for owners and managers ready to level up.
Client Relationships & Retail
Learn how to build lasting client relationships, master consultations, and turn communication into revenue.
Free Classes
These FREE sessions are led by innovative companies showcasing their newest products and techniques. This is where you become a product specialist! Included with Expo Admission.
Game-Changing Sessions for Beauty, Spa and Wellness Professionals
Learn From Industry Legends
Join fellow masters who understand that perfection isn’t a destination – it’s a continuous journey.
This is your chance to learn from the experts who’ve spent decades refining their expertise and discover techniques, insights, and trade secrets that will transform how you approach your work.
