2027 Expo and Conference Ticket Pricing
Your investment in Be+Well | Beauty and Wellness Show pays for itself in one discounted product, one transformative education session, or a connection that changes your business.
Register early to save on your pass and guarantee access to the industry's premier event. Whether you're attending solo or bringing your team, we have pricing options designed for you. Review the options below and register today—the earlier you register, the more you save.
Compare pass types. Register early & save!
Best Value!
VIP Pass
$335
$525 Onsite
Insider rate available thru 10/30/26
- Choose up to 5 Conference Classes
- 3-day Expo Pass
- Fast-Track Badge Pickup
- Swag Bag ($200 value)
- Access to Free Product Focused Education
Premium Pass
$235
$365 Onsite
Insider rate available thru 10/30/26
- Choose up to 3 Conference Classes
- 3-day Expo Pass
- Fast-Track Badge Pickup
- Access to Free Product Focused Education
3-Day Expo Pass
$105
$145 Onsite
Insider rate available thru 10/30/26
- 3-Day Expo Pass
- Access to Free Product Focused Education
- Option to Purchase Conference Classes
NEW! ESSENTIALS PASS
$95
$175 Onsite
Insider rate available thru 10/30/26
- 1-Day Expo Pass (Day of Choice)
- Choice of 1 Conference Class
- Access to Free Product Focused Education
1-Day Expo Pass
$65
$105 Onsite
Insider rate available thru 10/30/26
- 1-Day Expo Pass (Day of Choice)
- Access to Free Product Focused Education
- Option to Purchase Conference Classes
Conference Classes
(A la Carte)
$45
$85/per Class Onsite
Insider rate available thru 10/30/26
Must have a 1 or 3 Day Expo Pass to Register for Class
STUDENT REGISTRATION
Start building your professional network before you graduate at Be+Well | Beauty and Wellness Show. Thousands of future professionals attend each year to discover brands, learn from experts, and connect with the industry before graduation.
Visit our Student Day Page for eligibility requirements, group registration options, and special student benefits.
NAIL & MAKEUP COMPETITION
Sponsored by
The Global Beauty Talent Cup Nail & Makeup Competition is a celebration of creativity, precision, and performance.
You’ll step on stage and compete live against top nail artists, makeup artists, brow, lash, and PMU pros for prestigious titles, international recognition, and the chance to take home the Category Champion awards and the coveted Grand Prix Cup.
Wow the crowd with your signature style and walk away with the crown.
Don't Just Attend a Show. Join a Movement.
The best professionals aren't staying in their lanes anymore. Be+Well is leading the way.