Expo Experiences

Watch, learn and be inspired by greatness! Your ticket unlocks access to live competitions and dynamic stage presentations. 

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Glam+Glow Stage
Glam+Glow Stage

 

The biggest names in beauty take the spotlight to demo breakthrough products, share pro techniques, and give you an up-close look at what's transforming the industry. Watch. Learn. Discover what's next.

Coming Soon

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Nail+Makeup Competition
Nail+Makeup Competition

 

Up to 150+ nail artists will compete in one epic Nail & Makeup Competition led by The Global Talent Beauty Cup. Showoff your precision, creativity, and skill that define world-class nail artistry. Watch live competitions on the show floor, then join us when we crown the champions. This is where nail and makeup legends are made!

Powered by:

Global Talent Beauty Cup
Global Talent Beauty Cup

Produced by:

American Salon White Logo
American Salon White Logo
Coming Soon

In-Booth Experiences

Make the Show Floor an Extension of the Classroom

Meet & greet with some of the most popular educators and iconic industry artists, and participate in hands-on education throughout the expo.

Coming Soon

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Be+Well Lounge
Be+Well Lounge
 

 

The show floor break you didn’t know you needed at the Be+Well Lounge

📸 Snap your American Salon or American Spa magazine moment

🎗️ Grab your statement ribbon at the kiosk. Personalize your badge, stand out on the floor!

📷 Get your free professional headshot

💬 Join 45-minute conversations with pros tackling real challenges and solutions.  No scripts, No pitches here.

Coming Soon

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Wellness Den
Wellness Den
 

Take a breather. Spend a moment & unwind at the Wellness Tree, get a relaxing foot massage, and get back out there feeling refreshed. You've earned it.

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Watch for More Expo Experiences Coming Soon!

Don't Just Attend a Show. Join a Movement.

The best professionals aren't staying in their lanes anymore. Be+Well is leading the way.

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