Expo Experiences

Watch, learn and be inspired by greatness! Your ticket unlocks access to live competitions and dynamic stage presentations. 

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Glam+Glow Stage

 

The biggest names in beauty take the spotlight to demo breakthrough products, share pro techniques, and give you an up-close look at what's transforming the industry. Watch. Learn. Discover what's next.

Coming Soon

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Nail+Makeup Competition

 

Up to 150+ nail artists will compete in one epic Nail & Makeup Competition led by The Global Talent Beauty Cup. Showoff your precision, creativity, and skill that define world-class nail artistry. Watch live competitions on the show floor, then join us when we crown the champions. This is where nail and makeup legends are made!

Powered by:

Global Talent Beauty Cup

Produced by:

American Salon White Logo
Coming Soon

In-Booth Experiences

Make the Show Floor an Extension of the Classroom

Meet & greet with some of the most popular educators and iconic industry artists, and participate in hands-on education throughout the expo.

Coming Soon

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Be+Well Lounge
 

 

The show floor break you didn’t know you needed at the Be+Well Lounge

📸 Snap your American Salon or American Spa magazine moment

🎗️ Grab your statement ribbon at the kiosk. Personalize your badge, stand out on the floor!

🤝Stop by for scheduled meet-ups with your community. Schedule coming soon.

Coming Soon

TREND TALKS

Spot the trend. Learn how to sell it. Find who makes it.

Trend Talks brings brand-neutral experts to the Show floor to decode what’s next in beauty, spa and wellness, share practical ways to monetize it, and connect you with the exhibitors who can bring it to life.

Coming Soon

COMMUNITY CONVERSATIONS

Your community. Your space to find the solutions you've been searching for.

These free, interactive conversations give you the opportunity to directly ask an expert for advice and confer with other industry professionals about what has worked for them. Learn, share your own expertise, and network — all in these high-impact, 45 minute conversations. No scripts, no pitches.

Coming Soon

THE GAME SHOW: Skin IQ

Think you know skin? Prove it.

Skin IQ is a fast-paced game show hosted by Margaret Lora and Jaclyne Roe of The Esti Confidential, and you could be in the hot seat. Questions cover everything from the Skincare 101 basics you learned in school to advanced topics that will test even the most seasoned pros. Fresh out of school or years into your career, you’ve got a shot.

Contestants are picked at random from the audience, so come ready to step up, show off what you know, and compete for prizes. Bring your best skin knowledge. You could be our next contestant!

Sunday | 1:00-1:45 pm

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Watch for More Expo Experiences Coming Soon!

Their self-care is your business. Perfecting your craft is ours.

Join us at the 108-year home of beauty, hair, esthetics, spa, and wellness professionals. 

Same community. Limitless Opportunities. Sharper education.