Expo Experiences

Watch, learn and be inspired by greatness! Your ticket unlocks access to live competitions and dynamic stage presentations. 

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The biggest names in beauty take the spotlight to demo breakthrough products, share pro techniques, and give you an up-close look at what's transforming the industry. Watch. Learn. Discover what's next.

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Up to 150+ nail artists will compete in one epic Nail & Makeup Competition led by The Global Talent Beauty Cup. Showoff your precision, creativity, and skill that define world-class nail artistry. Watch live competitions on the show floor, then join us when we crown the champions. This is where nail and makeup legends are made!

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In-Booth Experiences

Make the Show Floor an Extension of the Classroom

Meet & greet with some of the most popular educators and iconic industry artists, and participate in hands-on education throughout the expo.

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The show floor break you didn’t know you needed at the Be+Well Lounge

📸 Snap your American Salon or American Spa magazine moment

🎗️ Grab your statement ribbon at the kiosk. Personalize your badge, stand out on the floor!

🤝Stop by for scheduled meet-ups with your community. Schedule coming soon.

💬 Join 45-minute conversations with pros tackling real challenges and solutions.  No scripts, No pitches here.

TREND TALKS

Spot the trend. Learn how to sell it. Find who makes it.

Trend Talks brings brand-neutral experts to the Show floor to decode what’s next in beauty, spa and wellness, share practical ways to monetize it, and connect you with the exhibitors who can bring it to life.

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Watch for More Expo Experiences Coming Soon!

Their self-care is your business. Perfecting your craft is ours.

Join us at the 108-year home of beauty, hair, esthetics, spa, and wellness professionals. 

Same community. Limitless Opportunities. Sharper education.