Content Creators

Be+Well Content Creator Program

Official access for beauty, spa, and wellness creators in New York, Las Vegas, and Florida

Content Creators pose by the Be+Well Letters

Capture the Magic Behind the Beauty, Spa, and Wellness Industry’s Most Epic Events

Ready to turn your passion into exclusive access and amplify your influence? This is your call to create.

Be+Well (formerly IBS and IECSC) is selecting a limited group of beauty, spa, and wellness creators to cover the industry's biggest shows from the inside. You'll see the launches, educators, and trends your audience will be talking about all year before anyone else does.

Join us in New York, Las Vegas, or Florida with full expo and conference access, a home base in the Press Room, and 450+ brands to discover, film, and partner with.

HURRY! New York Application Deadline is October 31, 2026

Apply to Be a Content Creator

Apply to Be A Content Creator

As an official Be+Well Content Creator and Influencer, you’ll gain unparalleled access to leading educators, emerging trends, and cutting-edge products while expanding your reach to a global audience of beauty, spa, and wellness professionals. This is your opportunity to showcase your unique perspective at events shaping the future of the industry.

To be considered as an official Be+Well Content Creator, applicants must be active creators in the beauty, spa, or wellness space—regularly producing original content on platforms like Instagram, TikTok, YouTube, LinkedIn, Podcast, or Blog, and must align with Be+Well’s professional and educational focus.

Hurry! Program is limited. Please complete and submit the application form with accurate and up-to-date information about your channels and audience.

Visit the FAQ section below for more information about application deadlines, the evaluation process, and requirements.

Apply to Be a Content Creator

The Benefits

Accepted creators will receive:

Who is eligible to apply?

Join the Be+Well Creator Community

Our most esteemed past creators include licensed pros, salon and spa owners, and educators building audiences around real industry expertise and offering exclusive insider content. Check out some of their coverage!