Who Should Attend?

You're in the Right Place if You're a Hair + Skin + Body Professional

Whether you're the hairstylist who transforms texture into art, the esthetician who reads skin like a story, the massage therapist whose hands heal through technique, or the spa director who orchestrates wellness experiences, you take your craft seriously. Your clients depend on you to know what's new, what works, and what's worth their investment. And you're not waiting for trends to come to you—you're actively seeking them out.

Be+Well | Beauty and Wellness Show brings together licensed professionals across beauty, spa, and wellness who share the same mindset. Professionals who are ready to elevate their craft by discovering breakthrough products and equipment, learning cutting-edge techniques, and connect with a community that pushes them to be better.

If that sounds like you, you’ve found your home at Be+Well | Beauty and Wellness Show.

Who Should Attend

FIND YOUR COMMUNITY

Master Your Craft.

Build Your Brand.

FOR SALON OWNERS

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For Salon Owners

Build the Business That Stands Out

FOR HAIRSTYLISTS & COLORISTS

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For Hairstylists & Colorists

Elevate Your Artistry Behind the Chair

FOR BARBERS

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For Barbers

Sharpen Your Craft & Your Business

FOR SPECIALTY TECHNICIANS

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For Specialty Technicians

Perfect Nails, Makeup, Lashes, Wax, Brows & More

Be+Well Who Attends - Beauty
Be+Well Who Attends - Spa

Transform Lives.

Elevate Experiences.

For Spa & Wellness Owners/GMs/Directors

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For Spa & Wellness Owners/GMs/Directors

Create Destination-Worthy Experiences

For Estheticians

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For Estheticians

Master the Science of Skin

For Medical Spa Practitioners

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For Medical Spa Practitioners

Deliver Advanced Aesthetic Results

For Holistic Practitioners

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For Holistic Practitioners

Integrate Mind, Body & Spirit

What Brings Hair + Skin + Body Pros to Be+Well?

No matter where you are in your career, Be+Well | Beauty and Wellness Show meets you there with the products, education, and community that help you grow.

You're Just Starting Out

You're building your client base, stocking your space, and learning your craft. Be+Well gives you access to 450+ brands, 100+ free education sessions, and a community of professionals who've been where you are.

You're Growing Your Services

You're ready to add new treatments, expand your menu, or explore adjacent categories. Be+Well shows you what's possible—and connects you with the suppliers and education to make it happen.

You're Scaling Your Business

You're opening a second location, franchising, or managing a team. Be+Well brings you business solutions, technology platforms, and strategies from professionals who've successfully scaled.

You're Staying Ahead

You're already established, but you refuse to get comfortable. Be+Well keeps you on the cutting edge with product launches, industry insights, and innovations before they hit the mainstream market.

Don't Just Attend a Show. Join a Movement.

The best professionals aren't staying in their lanes anymore. Be+Well is leading the way.

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