Be+Well Chi Tools  - Instruments of Perfection

You're not just managing appointments and inventory, you're building a brand, leading a team, and creating an experience clients can't find anywhere else. Your salon's success depends on sourcing products with better margins, training staff who stay, investing in technology that actually works, and somehow standing out when there's competition on every corner. Be+Well brings you direct access to 600+ brands, business solutions, and a community of salon owners who've faced what you're facing. Three days to source smarter, learn strategies that work, and build the standout business you envisioned.

CALLING ALL SALON OWNERS

Whether you own one location or operate a growing salon group, we’ll help you stay ahead and address the common challenges you face:

Rising Product & Supply Costs

Rising Product & Supply Costs

Margins are tight and supplier prices keep climbing. Discover brands with better pricing, compare alternatives side-by-side, and lock in show-exclusive deals that protect your profitability without compromising the quality your clients expect.

Staying Ahead of Trends

Standing Out From Competition

There's a salon on every corner offering cuts and color. Find products and services your competitors don't have, learn techniques that differentiate your work, and discover retail opportunities that set your salon apart.

Finding Quality Tools That Last

Staffing & Retention Struggles

Good stylists are hard to find and harder to keep. Discover training programs that elevate your team, learn retention strategies that reduce turnover, and find business solutions that make your salon the place stylists want to stay.

 

Client Retention & Loyalty

Technology That Actually Works 

You need better booking, inventory management, and client communications—but don't know where to start. Test salon management software in person, compare features, and find technology that simplifies operations instead of complicating them.

Adapting to Changing Client Expectations

Building Your Brand  

Marketing on a budget is tough when you're competing with chains and franchises. Learn creative marketing strategies, discover affordable tools that boost visibility, and connect with salon owners who've built strong local brands.

 

Beauty Salon

Discover the Instruments of Perfection

Journey through a playground for beauty and wellness innovation and inspiration where you’ll find specialized neighborhoods with over 450+ exhibitors showcasing the newest trends, tools, products, and equipment that power the pros. Experience hands-on demonstrations, exclusive previews, and the tools that will take you and your business to new heights. 

Discover Beauty Products & Services Across These Categories

Hair Styling Tools & Appliances

Hair Styling Tools & Appliances

Hair Loss + Scalp Solutions

Hair Loss + Scalp Solutions

Styling + Color Products

Styling + Color Products

Hair Extensions + Wigs

Hair Extensions + Wigs

Barbering + Men’s Grooming Products + Supplies

Barbering + Men’s Grooming Products + Supplies

Furniture + Fixtures

Furniture + Fixtures

Shears + Implements

Shears + Implements

Private Label + White Label

Private Label + White Label

Apparel & Uniforms

Apparel & Uniforms

Salon Towels & Operating Sundries

Salon Towels & Operating Sundries

Nails + Cosmetics + Lashes

Nails + Cosmetics + Lashes

Brow Products, Tools + Supplies

Brow Products, Tools + Supplies

Spa + Wellness Products

Spa + Wellness Products

Marketing Services

Marketing Services

Software + Tech Platforms

Software + Tech Platforms

Retail Apparel + Accessories

Retail Apparel + Accessories

Choose Your Path to Mastery

Be a part of a comprehensive event that challenges, inspires, and advances your professional excellence. You’ll find hands-on workshops, conference sessions that refine your technique, expand your skills, and future-proof your business.

VIP PASS + EXPO

The Complete Master Plan

Experience Be+Well without limits. The VIP Pass includes a 3-day expo access, choice of 5 conference sessions, fast track badge pick-up, swag bag with products from your fave brands, and access to product focused education.  The ultimate investment for professionals who want unrestricted access to every opportunity.
 
 

PREMIUM PASS + EXPO

Curated Excellence

The Premium Pass includes 3-day expo access, choice of 3 conference sessions, fast track badge pick-up and access to product focused education. Perfect for professionals seeking extensive education across multiple topics with full show floor access and elevated networking opportunities.
 
 

EXPO PASS

Shop, Discover, Connect

Choose a 1 or  3-day expo access pass showcasing 450+ exhibitors across specialized beauty, spa, wellness, and fitness neighborhoods. Touch, test, and purchase the latest innovations with exclusive show floor pricing. Access exhibitor demonstrations, product launches, and show floor networking opportunities. Plus add-on any individual conference sessions.

Don't Just Attend a Show. Join a Movement.

The best professionals aren't staying in their lanes anymore. Be+Well is leading the way.