spa onwer

You're curating transformative experiences where every treatment, product, and detail matters. Your spa's success depends on sourcing premium products that justify your pricing, investing in equipment that delivers ROI, training staff who create consistent excellence, and differentiating yourself in an increasingly competitive wellness market. Be+Well brings your entire supply chain under one roof from clinical skincare and spa equipment to business solutions and wellness integration. Connect directly with brands, test equipment before committing, and learn from spa directors who've built what you're building.

CALLING ALL SPA & WELLNESS OWNERS

Whether you run a day spa or manage a resort wellness center, here's how we address the common challenges you face:

Rising Product & Supply Costs

Rising Product & Equipment Costs

Premium products and advanced equipment are expensive, and prices keep climbing. Discover brands with better pricing structures, compare alternatives, negotiate directly with manufacturers, and lock in show-exclusive deals that protect your margins.

Staying Ahead of Trends

Differentiating Your Services 

Every spa offers facials and massages—but clients want unique experiences. Find signature treatments, exclusive product lines, and innovative modalities your competitors don't have. Create experiences that justify premium pricing and build loyalty.

Finding Quality Tools That Last

Staffing & Retention

Skilled estheticians and therapists are hard to find and harder to keep. Discover training programs for your team, learn culture strategies that improve retention, find certification opportunities that increase their value, and reduce turnover.

 

Client Retention & Loyalty

Balancing Results with Experience

Clients want clinical results AND luxurious relaxation. Find products and equipment that deliver efficacy without sacrificing sensory experience. Learn treatment protocols that satisfy outcome-driven clients and those seeking pure indulgence.

Adapting to Changing Client Expectations

Adapting to Wellness Trends 

Clients expect more than traditional spa—they want holistic wellness, recovery, fitness, and preventive care. Explore how to expand services strategically, find wellness partnerships, and integrate new offerings without losing your spa's identity.

 

Be+Well Homepage - Expo Hall

Discover the Instruments of Perfection

Journey through a playground for beauty and wellness innovation and inspiration where you’ll find specialized neighborhoods with over 450+ exhibitors showcasing the newest trends, tools, products, and equipment that power the pros. Experience hands-on demonstrations, exclusive previews, and the tools that will take you and your business to new heights. 

Discover Spa & Wellness Products & Services Across These Categories

Apparel + Uniforms

Apparel + Uniforms

Skin + Body Care Products + Equipment

Skin + Body Care Products + Equipment

Hydrotherapy Equipment

Hydrotherapy Equipment

Light Therapy Devices

Light Therapy Devices

Recovery + Performance Solutions

Recovery + Performance Solutions

Anti-Aging Products

Anti-Aging Products

Furniture + Fixtures

Furniture + Fixtures

Waxing Equipment + Products

Waxing Equipment + Products

Tanning + Sun Care

Tanning + Sun Care

Spa Towels + Operating Sundries

Spa Towels + Operating Sundries

Nails + Cosmetics + Lashes

Nails + Cosmetics + Lash

Massage Equipment + Products

Massage Equipment + Products

Brow Products, Tools + Supplies

Brow Products, Tools + Supplies

Marketing Services

Marketing Services

Software + Tech Platforms

Software + Tech Platforms

Retail Apparel + Accessories

Retail Apparel + Accessories

Choose Your Path to Mastery

Be a part of a comprehensive event that challenges, inspires, and advances your professional excellence. You’ll find hands-on workshops, conference sessions that refine your technique, expand your skills, and future-proof your business.

VIP PASS + EXPO

The Complete Master Plan

Experience Be+Well without limits. The VIP Pass includes a 3-day expo access, choice of 5 conference sessions, fast track badge pick-up, swag bag with products from your fave brands, and access to product focused education.  The ultimate investment for professionals who want unrestricted access to every opportunity.
 
 

PREMIUM PASS + EXPO

Curated Excellence

The Premium Pass includes 3-day expo access, choice of 3 conference sessions, fast track badge pick-up and access to product focused education. Perfect for professionals seeking extensive education across multiple topics with full show floor access and elevated networking opportunities.
 
 

EXPO PASS

Shop, Discover, Connect

Choose a 1 or  3-day expo access pass showcasing 450+ exhibitors across specialized beauty, spa, wellness, and fitness neighborhoods. Touch, test, and purchase the latest innovations with exclusive show floor pricing. Access exhibitor demonstrations, product launches, and show floor networking opportunities. Plus add-on any individual conference sessions.

Don't Just Attend a Show. Join a Movement.

The best professionals aren't staying in their lanes anymore. Be+Well is leading the way.