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Welcome to Be+Well | Beauty and Wellness Show
Whether you're guiding clients through personal transformation, designing corporate wellness programs, or coaching people toward total well-being, you're in the business of changing lives.
Your clients don't separate their gym membership from their recovery routine from their spa treatments, and neither should you. They want integrated wellness experiences. Why should you attend three separate shows to source what you need? Be+Well New York brings spa, wellness & beauty together under one roof.
Discover spa services and recovery modalities that create premium add-ons. Source supplements or beauty retail that boosts revenue. Connect with corporate wellness platforms. All in one place.
Your craft deserves this investment. Your clients deserve this excellence. You deserve to be among the best.
Now it’s time to perfect your craft at Be+Well | Beauty and Wellness Show.
Save up to $130 thru January 29! Get Your Ticket Now!
Challenges Wellness Pros are Facing … Solved at Be+Well New York
Every wellness + fitness pro faces these obstacles. Be+Well brings the solutions, suppliers, and strategies to overcome them.
Standing Out in a Saturated Market
Every corner has a gym, studio, or trainer offering similar services. Find specialized equipment, unique programming, recovery modalities, and wellness services your competitors don't offer. Differentiate with experiences that justify premium pricing and build loyalty.
Keeping Up with Evolving Wellness Trends
Recovery, biohacking, functional fitness, mental wellness, longevity—trends change fast. Stay ahead with education on emerging modalities, find innovative products before they go mainstream, and learn which trends have staying power versus fads.
Member/Client Retention & Engagement
Attracting new members is expensive and keeping them is where profit lives. Discover programming that keeps clients and employees engaged, technology that builds community, membership models that reduce churn, and wellness integration that increases lifetime value.
Proving ROI & Measuring Outcomes
Clients and employers want measurable results—not just effort. Find wearables, testing tools, data platforms, and assessment methods that track progress, demonstrate value, and prove the impact of your programming with concrete metrics.
Building Sustainable Revenue Streams
Relying solely on training sessions or membership dues limits growth. Explore supplement retail, small group training, corporate partnerships, online programming, recovery services, and wellness add-ons that diversify income and stabilize cash flow.
Discover the Instruments of Perfection
Journey through a playground for beauty and wellness innovation and inspiration where you’ll find specialized neighborhoods with over 600+ exhibitors showcasing the newest trends, tools, products, and equipment that power the pros. Experience hands-on demonstrations, exclusive previews, and the tools that will take you and your business to new heights.
Discover Beauty Products & Services Across These Categories
Recovery + Performance Tools
Nutrition + Wellness Products + Supplies
Nutrition + Wellness Tech
Smart Tech & Digital Solutions
Wearables
Massage Equipment + Products
Light Therapy Devices + Equipment
Hydrotherapy Equipment
Apparel & Uniforms
Towels + Operating Sundries
Tanning + Sun Care
Small-Space Wellness + Fitness Solutions
Marketing Services
Software + Tech Platforms
Retail Apparel + Accessories
Key Topics You Can Master at Be+Well New York
Hands-On Workshops
Train directly with industry icons like Candy Shaw, Asil Simsek, Noah Velez, and Morgan Thomas. Master coveted techniques through guided, real-world practice.
Hair Techniques & Trends
Learn the latest innovations in cutting, coloring, and styling from renowned educators and influencers shaping the industry's future.
Makeup & Nail Enhancements
Unleash your creativity and boost your earning potential with expert-led education in makeup artistry and nail enhancements.
Business Growth & Leadership
Frameworks top beauty & wellness leaders use to scale smart, inspire teams, and grow with purpose.
Strategic Profitability
Master pricing, KPIs, and systems that turn creativity and client care into lasting success.
Science-Backed Skincare
Deepen your expertise in skin physiology, acne, pigmentation, and the science of aging.
Holistic Wellness Integration
Explore mind-body-skin connections through gut health, neurocosmetics, and longevity science.
Fitness & Human Performance
Discover next-generation approaches to recovery, mobility, biohacking and performance strategies for fitness professionals to drive results, prevent burnout, and build resilient, thriving businesses.
Marketing, Branding & Digital Mastery
Build visibility through AI, storytelling, and social strategies that convert.
Choose Your Path to Mastery
Don't Just Attend a Show. Join a Movement.
The best professionals aren't staying in their lanes anymore. Be+Well is leading the way.