You change lives. Your clients come to you with goals, frustrations, and hope—and you give them the knowledge, accountability, and support to achieve what they never thought possible. Whether you work in a gym, rent space, or run your own training business, your success depends on delivering results that keep clients coming back while building a practice that provides financial stability. Be+Well connects you with training tools and equipment, supplements backed by science you can confidently recommend or retail, wearables and apps that track client progress, business solutions and insurance for independent trainers, and education on advanced training methods and nutrition coaching. Deliver better results, diversify income, and build the training business that thrives.

Coach

CALLING ALL PERSONAL TRAINERS & COACHES

Whether you work in a gym or run your own training business, here's how we address the common challenges you face:

Rising Product & Supply Costs

Standing Out From Competition

Every gym has trainers offering similar services. Discover specialized training tools, learn unique methodologies, find niche certifications, and connect with coaches who've built successful personal brands that attract premium clients.

Staying Ahead of Trends

Client Retention Beyond Motivation

Initial motivation fades, so how do you keep clients long-term? Learn strategies for building habits, discover tools that track and celebrate progress, find ways to create community, and master communication that maintains engagement.

Finding Quality Tools That Last

Navigating Supplement Recommendations

Clients ask what supplements to take but misinformation is everywhere. Connect with brands backed by science, learn evidence-based nutrition, and discover how to confidently recommend (or retail) products without legal or ethical risk.

 

Client Retention & Loyalty

Building Sustainable Income

Hourly training sessions cap your earning potential. Discover small group models, online programming, supplement retail, corporate partnerships, and business structures that let you earn more without training more hours.

Adapting to Changing Client Expectations

Expanding Your Expertise

Clients have diverse needs—weight loss, strength, mobility, sports performance. Learn new training modalities, discover nutrition coaching strategies, find specialized certifications, and expand your ability to serve different populations.

fitness

Discover the Instruments of Perfection

Journey through a playground for beauty and wellness innovation and inspiration where you’ll find specialized neighborhoods with over 500+ exhibitors showcasing the newest trends, tools, products, and equipment that power the pros. Experience hands-on demonstrations, exclusive previews, and the tools that will take you and your business to new heights. 

Discover Beauty Products & Services Across These Categories

Recovery + Performance Tools

Recovery + Performance Tools

Nutrition + Wellness Products + Supplies

Nutrition + Wellness Products + Supplies

Nutrition + Wellness Tech

Nutrition + Wellness Tech

Smart Tech & Digital Solutions

Smart Tech & Digital Solutions

Wearables

Wearables

Massage Equipment + Products

Massage Equipment + Products

Light Therapy Devices + Equipment

Light Therapy Devices + Equipment

Private Label + White Label

Hydrotherapy Equipment

Apparel & Uniforms

Apparel & Uniforms

Towels + Operating Sundries

Towels + Operating Sundries

Tanning + Sun Care

Tanning + Sun Care

Small-Space Wellness + Fitness Solutions

Small-Space Wellness + Fitness Solutions

Marketing Services

Marketing Services

Software + Tech Platforms

Software + Tech Platforms

Retail Apparel + Accessories

Retail Apparel + Accessories

Choose Your Path to Mastery

Be a part of a comprehensive event that challenges, inspires, and advances your professional excellence. You’ll find hands-on workshops, conference sessions that refine your technique, expand your skills, and future-proof your business.

VIP PASS + EXPO

The Complete Master Plan

Experience Be+Well without limits. The VIP Pass includes a 3-day expo access, choice of 5 conference sessions, fast track badge pick-up, swag bag with products from your fave brands, and access to product focused education.  The ultimate investment for professionals who want unrestricted access to every opportunity.
 
 

PREMIUM PASS + EXPO

Curated Excellence

The Premium Pass includes 3-day expo access, choice of 3 conference sessions, fast track badge pick-up and access to product focused education. Perfect for professionals seeking extensive education across multiple topics with full show floor access and elevated networking opportunities.
 
 

EXPO PASS

Shop, Discover, Connect

Choose a 1 or  3-day expo access pass showcasing 450+ exhibitors across specialized beauty, spa, wellness, and fitness neighborhoods. Touch, test, and purchase the latest innovations with exclusive show floor pricing. Access exhibitor demonstrations, product launches, and show floor networking opportunities. Plus add-on any individual conference sessions.

Don't Just Attend a Show. Join a Movement.

The best professionals aren't staying in their lanes anymore. Be+Well is leading the way.