Beyond Beauty: The Art of Editorial Makeup

Session details:

Editorial makeup is where technique meets concept, creativity and storytelling. In this live look-and-learn, Jalia takes attendees through her process for interpreting creative direction and building an editorial look in real time. Learn how editorial artistry pushes beyond everyday beauty, strengthens your creative point of view and develops skills that can translate into fashion, campaigns, content and other creative work.

Learning outcomes:

• Interpret a concept, reference or creative direction and translate it into an editorial makeup look.

• Use product choice, texture, color and application techniques intentionally to support a creative concept.

• Push beyond traditional beauty application while maintaining strong technical execution.

• Understand how editorial work can strengthen your portfolio and prepare you for opportunities across fashion, beauty and content.

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