Local, Not Viral: The TikTok Rule of 100 for Filling Your Books
Session details:
Being exceptional at your craft is the first step to building a successful beauty business. The next step is learning how to market that expertise so the right clients can find you.
In this class, Bree Mesquit, founder and CEO of Rebel Wax, shares her "Rule of 100" framework and the exact TikTok and local marketing strategies that helped add 349 new clients in just 30 days, double studio revenue from $10,000 to $20,000 in one month, and fully book a brand-new waxer within her first week on the schedule.
This class is not about becoming an influencer or chasing viral videos. Instead, attendees will learn how to create simple, repeatable content that reaches local audiences, builds trust, and converts viewers into paying clients. Bree will share the exact content strategies, posting frameworks, local marketing techniques, and conversion methods that are currently working for service providers.
Attendees will leave with practical steps they can immediately implement regardless of their experience level or social media following.
Learning Outcomes:
- Understand the Rule of 100 framework for consistent business growth.
- Create simple TikTok content designed to attract local clients.
- Learn how to optimize content for local discovery and visibility.
- Convert social media views into booked appointments.
- Develop a repeatable content strategy that, when implemented consistently, can lead to a fully booked schedule within 100 days.
