- For Salon
- For Spa
- For Esthetics
- Attend
- Expo Experience
- Education
- Exhibit
- For Salon
- For Spa
- For Esthetics
- Attend
- Expo Experience
- Education
- Exhibit
Bio:
Jake McLendon serves as Vice President of Group Fitness at Crunch Fitness, bringing more than 25 years of experience spanning every facet of the fitness industry. A dynamic leader with a passion for innovation and community, Jake has a proven track record of shaping impactful group fitness experiences and driving operational excellence.
Prior to joining Crunch, Jake held key leadership roles including Vice President of Product and Innovation for New York Sports Club and Head of National Accounts for Les Mills, where he played an instrumental role in strategic growth and education development. He also served as a Master Trainer and Presenter, inspiring fitness professionals nationwide.
A seasoned entrepreneur, Jake owned and operated multiple fitness clubs in Georgia for over a decade, further sharpening his expertise in member engagement and club operations. His commitment to advancing the industry is also reflected in his contributions to curriculum and certification development for NASM, ISSA, and NFPT, as well as his work in Club Improvement at Life Time. Jake holds a Bachelor of Science in Sports Management with a focus on Health and Fitness. At Crunch, he is dedicated to delivering cutting-edge, inclusive, and energizing group fitness programming that empowers members and strengthens the Crunch community.