Kate Varfalameyeva

Bio:

Kate Varfalameyeva is a performance marketing strategist and the founder of OVERbooked Agency, a U.S.-based marketing agency specializing in helping premium beauty and wellness businesses become fully booked—and overbooked.

Known for blending high-level business strategy with cutting-edge Instagram marketing, Kate and her team have helped salons and service providers go from empty calendars to waitlists in as little as 30–90 days. Her clients have generated millions of organic views on small accounts, scaled from solo providers to multi-provider teams, and built predictable client acquisition systems using Instagram as their primary growth engine.

Kate is recognized for her practical, results-driven approach to combining paid ads, viral content strategy, positioning, and conversion systems to turn local beauty businesses into in-demand market leaders. She is also the creator of the Overbooked System, a framework designed to help beauty professionals stop relying on referrals and inconsistent bookings—and start building sustainable, scalable demand.

As a speaker, Kate is known for delivering actionable strategies, real case studies, and no-fluff insights that help beauty pros think like CEOs, not just service providers.